THE JOURNAL
Building IBERƎ
Notes from the workshop — on philosophy, people, fabric, and the slow work of building a house of clothing in Lagos.
What we planned, and what the data showed
We assumed Lagos first, the US second, the UK third. The data disagreed — and the audience we ranked third behaved like the one we should...
Seven months in the workshop
We opened the workshop seven months ago, and it has taken longer than I expected. Here is what those months actually held — the people, the...